In digital technology, Trustpilot is a platform that builds a strong community by meeting millions of voices of consumers and providers. For customers looking for an honest opinion or businesses searching for tools to enhance their online reputation, Trustpilot offers insights for every step.
In fast-evolving online trends, online reviews are crucial in influencing purchasing decisions. Brands’ trust and transparency increase with positive reviews. SEO optimization becomes easy through innovative solutions to customers in their feedback, enriching online visibility. Here we will explore “what is Trustpilot and how it works” in detail.
Users approach Trustpilot to read and write reviews on different products and services provided by famous global companies. Businesses utilize this bridging channel to upload their profile pages, where potential customers engage and get responses for their reviews. Constructive and appreciative feedback improves companies’ online reputation, resulting in more consumers and improved search engine ranking.
What is Trustpilot?
To get into details of “what is Trustpilot and how does it work,” we should first explore a bit of the history of the platform. Trustpilot was established in 2007, and its journey started in Denmark with the vision of creating a transparent and trustable platform where users and business developers can collaborate to build long-term relationships.
In the initial times when platforms were publishing only positive reviews, users faced trust issues by getting deceived by well-developed companies; Trustpilot came into the field with a transparent approach. The website developed a place where negative and positive reviews are published based on customers’ experiences.
Mission and vision of Trustpilot
The platform aims to provide consumer-driven feedback and business optimization based on users’ concerns. Consumers’ unfiltered opinions and honest reviews set the stage for companies to adjust. The primary mission of Trustpilot developers is to set strict guidelines against fraud and scamming reviews. Its solid algorithms identify biased content and take serious action to prevent future incidents.
Key milestones and achievements
As the website grew, user retention increased, and it was motivated to take major milestones for performance enhancement. In 2011, the platform introduced an API to allow businesses to provide feedback integration into their websites. In 2013, Trustpilot raised $10 million in funding, which expanded its operation. 2014 was the year when Trustpilot established its business tools, which help companies respond to users’ reviews. Except this, the developers put their potential to enhance its features and improve performance.
Who Is Trustpilot?
Founders and key people
Peter Holten Mühlmann held the foundation of review transparency and honesty. His deep interest in technology innovation and enhancing consumer behavior motivated him to develop Trustpilot, which robustly solves fake reviews. Peter served Trustpilot as a CEO for a long time, and his informed decisions significantly reshaped the review industry.
Trustpilot’s management and board of directors are also vital people who actively participate in the company and fuel the success journey with their individual expertise.
Global presence and offices
The original hub of Trustpilot innovation is in Copenhagen, Denmark, but expanding offices are established in multiple global cities in Europe, North America, Asia, and the UK. Currently, its establishment in more than 60 countries represents the spreading influence of technology. The expanding offices are fulfilling the demand for user-centric reviews worldwide, and businesses are getting robust support to improve their online reputation.
Company culture and values
Trustpilot’s culture revolves around transparency, innovation, and trust, which apply equally to services and the workplace environment. The company aims to deliver reality-based reviews, and its modern policies work openly to upload negative and positive feedback.
The platform focuses on reviews generated after experiencing the services or products. Innovation and growth are closely interrelated in this online reviews platform, leveraging AI and machine learning expected to bring more transparent algorithms to detect fake reviews.
What Are Trustpilot Reviews?
Definition and purpose of Trustpilot reviews
Trustpilot reviews are positive or negative feedback in which consumers share their satisfaction or dissatisfaction based on personal experience. The platform provides a transparent website where users explain personal interactions regardless of type and helps businesses improve their services by optimizing according to users’ concerns. The purpose of developing this platform is to reshape consumer interaction and business services. Users can make informed decisions according to present reviews of previous experiences, and brands can optimize their product quality by getting innovative ideas from customers.
How reviews are collected (organic and business-invited reviews)
Trustpilot collects major review types, including organic and business-invited. The organic ones are collected by ordinary consumers who share their opinions by experiencing the business services or products. This type is genuine and more authentic because direct users are involved, and real-time data guides decision-making. Companies ask for business-invited reviews, and Trustpilot offers the latest tools to send review invitations. These invitations are generally sent after completing the purchasing, transaction, or delivering successful services.
Review guidelines and moderation process
Trustpilot review guidelines are mentioned on the platform and benefit users and companies. According to these instructions, fake and fraudulent reviews are banned on the website, and the reviewer’s account can be deleted for using offensive or abusive content. Honest and factual feedback is appreciated on Trustpilot, and relevant content draws more attention than exaggerated opinions. Its algorithms work efficiently to detect suspicious activities, and the moderation team takes serious action against disputed feedback.
How Does Trustpilot Work?
Now let’s explore the second part of our question, “What is Trustpilot and how does it work”. Before you write a review on Trustpilot, you first have to create a user profile on Trustpilot by signing up using Google or Facebook. After that, you need to verify the account using the code you will get via your email or phone number. Keep in mind that your username will be visible, so choose wisely.
How do you write the review?
You can write two types of reviews, a business invitation review and a self-initiated review, following simple steps:
- Log in to Trustpilot.com and enter the business name you want to review.
- Now click on the business profile and scroll down. You will see the option “write a review.”
- First, select a star to rate the product or service of the respective business, and then share your thoughts and experiences in the text box you will get there.
- Enter the correct date and select the check box to accept the terms and conditions.
- Now, submit your review.
How does a trust pilot detect fraud?
High authority automated systems are used to detect fraudulent activities and reviews on Trustpilot. These software and systems keenly analyze the user identifiers and IP addresses. Similarly, they observe the device characteristics and user location data. Most importantly, they identify the timestamps, which helps to identify suspicious activity patterns. When their automated system identifies any review as fraudulent, they move it offline. They also send a notification to the user.
What Is Trustpilot Used For?
Benefits for consumers: In this digital era, where online retailing is at its peak, trust is the cornerstone between a brand/business and its customers. However, virtually, it is quite difficult for businesses to ensure that they are providing the best quality product because no one can check their products physically. In such circumstances, only online reviews work better. Customers check the reviews containing the experiences of previous buyers of the same business, analyze the pros and cons, and then wisely make decisions about whether they should buy the respective product or leave it.
Benefits for businesses: Trustpilot reviews are not just for customers; they play a crucial role in a business’s growth. Most importantly, if you are going to start any kind of business, go to Trustpilot and check the reviews regarding respective companies. It will provide you with a deep analysis. But how? Because you will:
- Get knowledge about who your competitors are.
- Find the market gap in respective services and products.
- Examine loopholes and the way to improve.
- Consumer behavior and demand of the product or service in the market.
Final Analysis
This is all about “what is Trustpilot and how does it work.” Trustpilot plays a vital role in building trust and transparency among businesses and customers. It provides growth and improvement opportunities and scalability for the company. At the same time, it helps customers buy the comparatively best products and services with a single click.
Sitting in the comfort of their home, users can explore different brands and businesses, compare them based on their ratings and reviews to determine the product or service quality, and do a competitive price analysis. It helps the user save cost and time rather than wasting it on commuting and visiting multiple brands physically and getting tired.
FAQs
What is the most unique feature that differentiates Trustpilot from other review platforms?
Trustpilot doesn’t filter the reviews and publishes both negative and positive reviews about any business as they are. This fairness and comprehensiveness provide deep insights regarding any business’ products and services to the customers and help them choose them wisely.
Can businesses remove negative reviews from Trustpilot?
No, Trustpilot does not allow businesses to remove negative reviews. They can only flag negative reviews if they tell what is not correct about the business’s product or services. If the team finds the respective review inappropriate and misleading, they will definitely remove it from the profile. They can also ask for additional details to justify whether the review is correct or misleading.
What measures does Trustpilot take to protect user data?
Most importantly, Trustpilot ensures compliance with international data protection laws. Additionally, it employs strict cybersecurity measures to protect user data and keep it safe and secure. Throughout its history, no significant data breach incident has occurred.
How does Trustpilot benefit small businesses?
Small businesses that do not have significant online visibility often lack consumer trust because the whole online business relies on verified satisfactory reviews, testimonials, and success stories of the businesses and brands. So, Trust Pilot provides a platform for small businesses to gain visibility and build trust with their customers through credible positive reviews.
